Star Tribune
Brief
Star Tribune wanted to level up their brand, including a new website for their ecommerce experience. Better integrated, less overhead, more nimble, and less headaches for their team. Their results? Lightning fast websites for their customers AND their employees.
WHAT:
Star Tribune tapped Irish Titan to bring a new face to their ecommerce presence and differentiate itself from their other non-ecommerce URLs. They struggled to manage the logistics that come with WordPress, getting bogged down in compatibility issues, lack-luster API integrations, and subpar internal workflows. This made website changes a nightmare, rather than a powerhouse for the newspaper.
We jumped into action, moving them to Shopify for a lean and lightning front AND back end experience. We trimmed up the user's experience, meaning stronger conversion rates. Star Tribune now has a stable platform to build upon, integrate in the future, and sell faster with.
TECH STACK:
Matrixify
Printful
Subatomic Digital
Split Order
ShipStation
ShipEdge
Kiwi Size Chart
SC Product Options
MinMaxify
Stripe
Tax Cloud
Salesforce Marketing Cloud Integration
