Garrett Popcorn

Garrett Popcorn Shops aren't just a snack, it’s a Chicago institution. With 70+ years of brand equity, global presence across three continents, and raving fans willing to stand in line for hours, the company has an enduring foundation. While the tin is iconic, the tech behind it wasn’t keeping up

Their goal? Grow revenue by 30% over five years, across all segments. Ecommerce was the key player in that growth strategy, expected to punch well above its weight. But the current web experience wasn’t cutting it for any of their customer personas, and the backend systems were ripe for optimization. A new website wasn’t a cosmetic upgrade, it was a critical growth lever.

Irish Titan partnered with Garrett to modernize their backend, strengthen their order processing, and make sure large B2B and seasonal orders didn’t just flow, they popped.

To meet ambitious growth targets, Irish Titan laid out a roadmap grounded in functionality, scalability, and personalization. This project was one of the most complicated and technically challenging ecommerce undertakings we’ve done. We’re wildly proud of the power its packed for Garrett.

Platform Selection: BigCommerce was the platform of choice, robust enough for complex fulfillment needs, open enough to integrate with NetSuite (Garrett’s ERP), and flexible enough for custom experiences. Plus, features like native multi-address checkout and one-page flow meant fewer drop-offs and more conversions.

Garrett’s existing dashboard and backend systems struggled during critical holiday periods. Pages were slow to load, printing failed silently, and order data wasn’t always in sync. That left operators in the dark and engineers scrambling to troubleshoot.

For a business that relies heavily on bulk and corporate gifting, those issues weren’t just frustrating — they risked lost revenue and damaged trust with customers. Garrett needed stability, speed, and scalability.

We mapped every visitor to one of three personas:

Commerce Meets Experience: From in-store pickup via Zapiet to “Buy Now, Ship Later” to seasonal personalization, the site was designed not just to sell—but to delight. Live chat, SMS order updates, location finders, and robust transactional emails were implemented to match the premium product experience with premium digital touch points.

Integrations That Pop:

The result is a site that blends Garrett’s heritage with modern ecommerce standards. Built on BigCommerce and seamlessly connected to core systems, it’s equipped to support ambitious revenue growth and delight new and returning customers alike.

From multi-address gifting to instant gratification for the “I need CaramelCrisp™ NOW” crowd, every touchpoint is engineered to elevate the experience—and the bottom line.

Notable Custom Features:

Subscription-ready architecture via Bold

This website isn’t just a page to buy popcorn (I mean, it technically is) it’s deeply integrated into the very fabric of Garrett’s business. The website is directly hooked into their production line, meaning orders are selected, processed, packaged, and fulfilled based solely on the website and B2B experiences. If their website is dark, so is their production facility (which runs 24/7/365). This is a massive vote of confidence that Garrett has in their ecommerce experience.